Digital Marketing Senior Executive

The department

HFW’s Marketing & Business Development Department is comprised of teams that look after the regional offices, industry groups, and marketing operations, including events, brand and design, digital marketing and CRM. The Digital Marketing Senior Executive will also work closely with other business services departments where digital activity overlaps with their work.

This is a stand-alone specialist role with responsibility for the day-to-day delivery of digital marketing. The role will work closely with other members of the Central Marketing team, drawing on their expertise and support where work crosses CRM, e-mail marketing, events, brand and design, while remaining accountable for progressing and coordinating the digital workstream.

Key responsibilities

• Act as the main point of contact day-to-day for the firm’s website (WordPress), actioning incoming queries and requests and ensuring it is kept up to date. 
• Take day-to-day ownership of the digital marketing roadmap, working closely with the Head of Marketing Operations & Digital to translate agreed priorities into practical delivery. 

Website Management & Development 

• Publish website content, manage user accounts and train users. 
• Improve website content and assets and lead digital projects, campaigns and initiatives, coordinating stakeholders, agencies and suppliers. 
• Manage the digital agency, progressing website maintenance, fixes, improvements and development through relevant systems. 
• Support new website capabilities, including multilingual content, geolocation, personalisation and automation. 

Stakeholder Engagement & Improvement

• Build relationships with partners, M&BD teams, regional offices and business services, advising on digital approaches and managing expectations.
• Help M&BD teams, including international teams, understand how to create and develop content that performs effectively online, providing practical guidance on areas such as article writing, service and sector content, search and AI discoverability, and wider digital best practice.
• Work closely with Communications on social media, providing digital performance analysis, insight and recommendations to help inform social media strategy and improve performance.
• Support day-to-day Vuture activity, including reviewing and approving campaigns and ensuring best practice.

Digital Projects, Suppliers & Due Diligence 

• Lead digital projects and workstreams, setting the approach, coordinating stakeholders and dependencies, and keeping delivery on track.
• Assess new digital platforms and suppliers, co-ordinating commercial, data protection, Risk, Cyber and IT due diligence before implementation, including for podcast hosting and geolocation services.
• Co-ordinate connected projects with Central Marketing and business services specialists, ensuring clear responsibilities and completed actions.

Digital Content, Search & AI Discoverability 

• Lead SEO activity, including keyword research, redirects, link building and managing high-ranking pages.
• Oversee website content and optimisation, advising on structure, headings, metadata, internal links, user journeys and back-end tags.
• Improve HFW’s visibility in search engines and AI tools through relevant content and technical enhancements.

Data Protection & Governance 

• Co-ordinate responses to website or platform security issues with Cyber, IT, Risk, suppliers and content owners, assessing impact and implementing agreed actions.
• Manage website cookies and consent, maintaining the platform and records, coordinating changes and involving Data Protection, Risk, Cyber, IT and suppliers as required.
• Ensure digital platforms, forms, tracking and new functionality are reviewed for privacy and data protection, escalating specialist legal, Risk or Cyber issues.
• Maintain guidance, processes and governance for website content and digital activity, including documentation, approvals and audit trails.

Analytics, Reporting & Continuous Improvement 

• Monitor digital marketing activity and help teams track and report campaign performance.
• Use Google Analytics and Looker Studio to analyse performance, produce dashboards, and identify issues, opportunities and priorities
• Any other tasks as may be required as requested. 

Key skills and experience required

• Substantial digital marketing experience, including managing websites, projects, agencies or suppliers. 
• Professional services experience, ideally in a law firm. 
• Experience using a CMS, ideally WordPress, and improving a corporate website. 
• Good knowledge of search optimisation, digital content and AI-driven discovery. 
• Experience managing concurrent projects, stakeholders and delivery. 
• Experience assessing or implementing digital platforms and coordinating supplier due diligence. 
• Good understanding of cookies, consent, risk, privacy, security, sound judgement on when to involve specialists. 
• Experience using GA4 and Looker Studio to report performance and recommend improvements. 
• e-Marketing and CRM experience, ideally with Vuture and InterAction. 
• Experience across social media channels and digital marketing best practice. 
• Excellent written and verbal communication, with confidence advising stakeholders at all levels. 
• Strong project management, organisation and prioritisation skills. 
• Basic HTML and CSS skills desirable. 
• Excellent attention to detail and hands-on team player. 
• Proactive, uses initiative and takes day-to-day ownership. 

Additional information

Please note that this job description is not contractual and may be amended periodically to meet the changing needs of the Firm.

HFW aims to ensure equality of opportunity, and we are actively working towards improving the diversity of our staff. All applications will be considered only on merit and the applicant’s suitability to meet the requirements of the role.

HFW collects and processes personal data relating to job applicants to manage its recruitment process. The firm is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations. For information on how the firm will process your data, please see our Privacy Notice, in the section “What we collect and how we use it”.