Marketing & Business Development (M&BD) Coordinator

The role

As a member of our friendly APAC M&BD team, you will support the team and the firm to deliver their respective client, business development and profile-raising strategic plans, with a focus on Chinese language pitches and BD collateral. Event management also forms a large component of this role and there will be opportunities to work across Asia.

We are seeking an enthusiastic Coordinator for a role where every day will be different, interesting and challenging with a combination of project based work and general day-to-day activities.  

We’re a down-to-earth bunch who will value your time and your ideas. If you love being a Coordinator working with a variety of people across offices and teams, we’d love to meet you. This is also a great role if you are at the start of your journey as a marketing professional in professional services. 

Key responsibilities

The role is broad in nature and will include, but is not limited to, the following responsibilities:

Pitch support

• Assist on pitches (formal RFPs, capability statements) including updating CVs/bios, sourcing relevant credentials and other information relevant to the client request. Pitches will largely be in Chinese. (Simplified Chinese).
• Update the credentials database and ensure materials are stored in the firm’s document management system.

Events

• Assist in the delivery and coordination of events for the Greater China offices, and other APAC offices if required, including event invitation preparation using Vuture, managing mailing lists in InterAction and liaising with Legal Assistants and Reception for events delivery.
• Liaise with caterers and other suppliers.
• Preparing BD collateral and presentations required for events.

Marketing/BD general

• Support with award and directory submissions.
• BD reporting.
• Manage contacts and activities for contacts based in Greater China in our CRM system, InterAction and rest of APAC as needed.  

Media & PR

• Assist with the posting of content on HFW’s WeChat account.
• Support media interviews and on-the-ground communications.
• Translate articles from English to Chinese for media publications.
• Leverage various social media platforms to support events and client engagement activities, including but not limited to event registration, polling, live streaming, and feedback collection.

BD & marketing tools

Work with the M&BD team, lawyers and Legal Assistants to promote the use of, and engagement with, HFW’s tools, including:

• InterAction (CRM database)
• Credentials database
• CV database
• Masterdecks (off-the-shelf capability statements)
• Vuture (direct mail)
• Virtual meeting platforms inclusive of Zoom and VooV meetings
• WeChat
• Elite

Training for these tools will be provided as relevant.

Qualifications, key skills & experience

• Experience in a corporate environment (whether internship or job)
• Native Chinese written ability (Simplified Chinese)
• Strong English written and verbal communication skills
• Exceptional attention to detail
• Project focused and highly organised and able to manage multiple tasks from various team members
• A team player with enthusiasm, confidence and a can-do attitude
• Ability to liaise with stakeholders at all levels
• Tenacity to see tasks through to successful completion whilst working to tight deadlines
• University degree
• MS Office skills (including PowerPoint, Outlook, Word and Excel)