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HFW advises Prime Corporate on its acquisition of Lincoln Indicators

News
28 May 2025
4 MIN READ

Global, sector-focused law firm HFW has advised Prime Corporate Pty Ltd, a wholly owned subsidiary of ASX-listed company Prime Financial Group (Prime), on its acquisition of Lincoln Indicators Pty Ltd (Lincoln Indicators).

Prime is an Advice, Capital & Asset Management Group, operating across Accounting & Business Advisory, Wealth Management, SMSF and Capital. It has acquired 100% of the issued share capital in Lincoln Indicators – a leading Australian investment research, portfolio, platform and funds management business.

The acquisition provides Prime with additional tools and services for the high-net-worth and wholesale investor market, including research and information for self-directed investors through to managed investment solutions complemented by Prime’s existing full Investment, Wealth Management and SMSF services.

The HFW team was led by partner Aaron Jordan, with support from legal director Stephanie Nicol and associate Sam Keely.

Prime’s Managing Director & Chairman, Mr Simon Madder, said: “We are delighted to be expanding our Wealth offering through the acquisition of Lincoln Indicators. The transaction will provide us with significant distribution capabilities, multiple synergies and cross-sell opportunities, putting us in a strong position to capture the growing Australian wealth market.

“The acquisition will not only provide Prime ownership of a leading Australian wealth provider but also provides us with additional profitability and a suite of well-established and loyal clients.

“I’d like to thank Aaron Jordan and the HFW team who have advised Prime on corporate matters for over ten years and always take a commercial and respectful approach to balancing the priorities and nuisances of important transactions like this one with the Lincoln Indicators team and their Co-founder & Managing Director Tim Lincoln, who has built an exceptional and respected business.”

Aaron Jordan commented: “I’d like to congratulate Prime on its strategic purchase of Lincoln Indicators. Prime is in an exciting growth phase having recently also completed the acquisition of alternative asset fund manager Altor Capital and employee share management and remuneration consulting business Equity Plan Management. It has been a pleasure working alongside the outstanding team at Prime across these transactions.”

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Kelly Murray
Senior Manager, Communications APAC