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We are now HFW

In an ever competitive landscape, it's more important than ever to clearly articulate what differentiates us, highlighting our unique strengths and focusing on the attributes that set us apart from others.

Why do we have a new brand?

HFW has grown substantially in recent years and we needed a brand that better reflects where we have come from and where we are going - that celebrates our significant growth into new regions, jurisdictions and sectors, whilst acknowledging our strong heritage and history.

We want to ensure that the passion and expertise of our colleagues and the strength of our client relationships is evident in everything we do and say.

What will be different?

We have changed our name to HFW and our branding has a refreshed look and feel, featuring a vibrant new logo and colours. As our new brand rolls out, our clients will also start to notice new messaging and tone of voice as we focus on what makes us unique – our values, approach, passion and expertise.

For further information please contact Samantha Maher, Head of Brand and Marketing Operations, on +44 (0)20 7264 8148 or email

We are working with clients across our international network to help them minimise the impact of COVID-19 on their business and to prepare for what's next. To find out more, visit our dedicated Covid-19 hub.

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