HFW advises Elly Beauty Group Limited on the HK$62.5m sale of beauty and medical aesthetics technology solution business to Zhongzheng International Company Limited

Global, sector-focused law firm HFW has advised Elly Beauty Group Limited on the HK$62.5 million sale of its beauty and medical aesthetics technology solutions business to Hong Kong-listed Zhongzheng International Company Limited.

Elly Beauty Group Limited is a British Virgin Islands-incorporated holding company for a Guangdong-based group that operates franchising and technology-enabled solutions in the beauty and medical aesthetics sectors.

YS Tech, an indirect wholly-owned subsidiary of Elise Beauty Group Limited (being the Target Company), develops cloud-based software applications and digital empowerment solutions for beauty and medical aesthetics businesses. Through its bespoke technology platforms, the company serves close to 200 beauty centres across China.

The transaction, which completed in mid-June 2026, enables Elly Beauty Group Limited to realise value created through the development and growth of YS Tech while retaining exposure to the business’s future success through its equity interest in the listed acquirer.

The acquisition forms part of Zhongzheng International’s strategy to diversify its revenue streams and strengthen its presence in China’s beauty, wellness and digital services sectors.

The HFW team was led by Hong Kong Corporate & Commercial Partner Wing Cheung, supported by senior associate Joey Sze and associate Karen Ip.